{"title":"Lilac","description":"\u003cp\u003eOur Lilac summer seasonal collection. \u003c\/p\u003e","products":[{"product_id":"lila-labor-postpartum-gown-in-lilac","title":"Lila Labor \u0026 Postpartum Gown in Lilac","description":"\u003cp\u003e\u003cem\u003eLila Gown in Lilac\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eOur original bestselling Lila gown is designed with actual labor in mind. Created by a Labor and Delivery Nurse and Doula, these gowns are intended to provide accessibility to your medical team, while still being stylish and comfortable for you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome features of this gown include:\u003c\/p\u003e\n\u003cp\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eHigh-quality, butter smooth, stretch material\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e- Did you know, for some women, sensations are experienced differently in labor? A texture that may feel fine normally can become irritating and distracting during labor. The material used for this gown has been hand selected to be soft enough to keep you comfortable throughout.\u003c\/p\u003e\n\u003cp\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eLow back\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e- perfect to provide accessibility for epidural placement and\/or massage.\u003c\/p\u003e\n\u003cp\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eOpens at the belly\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e- Most gowns for use during labor, like the typical hospital gown won't open in front at all, meaning the cords from your fetal monitors will hang down in front of your legs which can be annoying and distracting. Our labor gowns open down the middle of your belly so you can string the cords up with your portable monitoring system and keep them out of the way and out from under your feet.\u003c\/p\u003e\n\u003cp\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eTwo inside ties and full coverage\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e \u003c\/span\u003eOne of the most common complaints women\u003cspan\u003e \u003c\/span\u003ehave\u003cspan\u003e \u003c\/span\u003epost-childbirth is that they felt they were not afforded privacy during labor. Other\u003cspan\u003e \u003c\/span\u003elabor gowns are skimpy and revealing, and hospital gowns tend to open completely down the back with no way to keep them fully closed. Our gowns are made with 3\/4 sleeves, and two inside ties to keep your gown closed without\u003cspan\u003e \u003c\/span\u003esacrificing accessibility.\u003c\/p\u003e\n\u003cp\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eOpens at the chest\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e- The front of this gown opens completely at the chest for skin to skin immediately after birth, and because sometimes that happens quickly or unexpectedly there are no knots to untie or changes of position required to give complete and immediate access to your chest for skin to skin and breastfeeding.\u003c\/p\u003e\n\u003cp\u003e•\u003cspan\u003e \u003cstrong\u003eMatching Baby Swaddle Set\u003c\/strong\u003e - How can you miss the opportunity to match with your baby? Our Lila gown can be ordered solo or as a set. Simply add a matching Baby Swaddle Set to your cart and use code \u003cstrong\u003eBUNDLE50 \u003c\/strong\u003eat checkout to get the matching Baby Swaddle Set for 50% off!\u003c\/span\u003e   \u003c\/p\u003e\n\u003cp\u003eFound us from Tik Tok? Yes we are the original viral labor gown! Feel free to show off your gown and tag @mrs.unitedstates! Images are property of Lifted Labor Co.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/3604\/8317\/files\/Updated_Size_Chart_540_x_540_px.png?v=1732636518\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eFabric \u0026amp; Care\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eMade from a premium blend of 92% modal and 8% spandex, this garment is luxuriously soft, breathable, and gentle on sensitive skin. Modal is a fiber derived from beechwood that offers a silky feel with long-lasting comfort, while the added spandex provides just the right amount of stretch to move with you. The result is a fabric that’s smooth, flattering, and perfect for everyday wear.\u003c\/p\u003e\n\u003cp\u003eDesigned with love in the USA. Ethically made in China.\u003c\/p\u003e\n\u003cp\u003eCare Instructions:\u003c\/p\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle to preserve color and softness. Use phosphate-free detergent.\u003c\/p\u003e\n\u003cp\u003eDo not bleach. Do not use fabric softener. Line dry or air fluff for best results.\u003c\/p\u003e","brand":"Lila","offers":[{"title":"Lilac \/ Slim Petite","offer_id":47053984170136,"sku":"20004","price":69.99,"currency_code":"USD","in_stock":false},{"title":"Lilac \/ Standard","offer_id":47053984202904,"sku":"20005","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Lilac \/ Full Figure","offer_id":47053984235672,"sku":"20006","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Lilac \/ Curve","offer_id":47053984268440,"sku":"20011","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4495\/2216\/files\/LilaShopGrandOpeningmar24-331.jpg?v=1756734822"},{"product_id":"amelia-labor-postpartum-gown-lilac","title":"Amelia Labor \u0026 Postpartum Gown Lilac","description":"\u003cp\u003eOur Amelia gown is our more modest and slightly more accessible alternative to our bestselling Lila gown. All of our labor and postpartum gowns are designed with actual labor in mind by a Labor and Delivery Nurse and Doula. These gowns are intended to provide accessibility to your medical team, while still being stylish and comfortable for you.\u003c\/p\u003e\n\u003cp\u003eSome features of this gown include:\u003c\/p\u003e\n\u003cp\u003eMaterials: \u003cem\u003e\u003cstrong\u003eOur gowns are made of 8% spandex and 92% rayon\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e• High-quality, butter smooth, stretch material - Did you know, for some women, sensations are experienced differently in labor? A texture that may feel fine normally can become irritating and distracting during labor. The material used for this gown has been hand selected to be soft enough to keep you comfortable throughout, machine washable for multi-wear use, and durability to last you well past your birth experience.\u003c\/p\u003e\n\u003cp\u003e• Unsnap the Back - Our Amelia gown unsnaps down the back to provide accessibility for epidural placement or massage while still maintaining privacy. \u003c\/p\u003e\n\u003cp\u003e• Opens at the belly - Most labor gowns you’ll find don’t open in front at all, meaning the cords from your fetal monitors will hang down in front of your legs which can be annoying and distracting. Our labor gowns open down the middle of your belly so you can string the cords up with your portable monitoring system and keep them out of the way and out from under your feet.\u003c\/p\u003e\n\u003cp\u003eUnsnap the Sleeves - Our Amelia gown is our only gown that offers unsnappable sleeves. This is helpful for anyone who plans to have an IV placed while in labor. Most IV's are not actively being used while in labor but instead placed out of an abundance of caution. However, if you do have fluids or medication running through an IV, the sleeves on our Amelia gown unsnap so you don't have to pause your IV infusion to remove the gown. Don't like the look of unsnappable sleeves? Check out our original Lila gown!\u003c\/p\u003e\n\u003cp\u003e• Two inside ties - Did you know one of the most common complaints from women after they have given birth is that their privacy was invaded? Most labor gowns that offer a similar level of accessibility are skimpy and revealing. Our gowns are made with things like 3\/4 sleeves, and two inside ties to keep your gown closed while not sacrificing accessibility.\u003c\/p\u003e\n\u003cp\u003e• Opens at the chest - The front of this gown opens completely at the chest for skin to skin immediately after birth, and because sometimes that happens quickly or unexpectedly there are no knots to untie or changes of position required to give complete and immediate access to your chest for skin to skin and breastfeeding.\u003c\/p\u003e\n\u003cp\u003e• Matching Baby Swaddle Set - How can you miss the opportunity to match with your baby? Our Lila gown can be ordered solo or as a set. Simply add a matching Baby Swaddle Set to your cart and use code \u003cstrong\u003eBUNDLE50\u003c\/strong\u003e at checkout to get the matching Baby Swaddle Set for 50% off! \u003c\/p\u003e\n\u003cp\u003eFound us from Tik Tok? Yes we are the original viral labor gown! Feel free to show off your gown and tag @mrs.unitedstates! Images are property of Lila Co.\u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/3604\/8317\/files\/Updated_Size_Chart.png?v=1743098627\"\u003e\u003c\/p\u003e\n\u003cp\u003eFabric \u0026amp; Care\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eMade from a premium blend of 92% modal and 8% spandex, this garment is luxuriously soft, breathable, and gentle on sensitive skin. Modal is a fiber derived from beechwood that offers a silky feel with long-lasting comfort, while the added spandex provides just the right amount of stretch to move with you. The result is a fabric that’s smooth, flattering, and perfect for everyday wear.\u003c\/p\u003e\n\u003cp\u003eDesigned with love in the USA. Ethically made in China.\u003c\/p\u003e\n\u003cp\u003eCare Instructions:\u003c\/p\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle to preserve color and softness. Use phosphate-free detergent.\u003c\/p\u003e\n\u003cp\u003eDo not bleach. Do not use fabric softener. Line dry or air fluff for best results.\u003c\/p\u003e","brand":"Lila","offers":[{"title":"Slim petite","offer_id":47054035157144,"sku":"11307","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Petite","offer_id":47054035189912,"sku":"28704","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Standard","offer_id":47054035222680,"sku":"29705","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Full Figure","offer_id":47054035255448,"sku":"29706","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Curve","offer_id":47054035288216,"sku":"29707","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4495\/2216\/files\/Untitleddesign-33.png?v=1756734865"},{"product_id":"robes-in-raspberry-lilac","title":"Robes in Lilac","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eRobes in Lilac: Style: Laura \/ Mia\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLaura Robe \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis beautiful, nearly floor length robe is perfect to compliment your birth gown, can be worn over a hospital gown, or can be worn on its own! \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Laura robe is the longer version of the Mia robe. It is 10 inches longer than the Mia robe\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur model MJ is wearing a standard size robe.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMia Robe\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis beautiful, shorter cut version of our Laura robe is perfect to be worn on its own or with your Juliet birth gown! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Mia robe is the shorter version of the Laura robe. It is 10 inches shorter than the Laura robe\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eModel is wearing a standard size robe\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Laura robe size chart\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/3604\/8317\/files\/size-chart-laura-robe_480x480.png?v=1662150867\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Mia robe size chart\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0595\/3604\/8317\/files\/size-chart-mia-robe_480x480.png?v=1662151388\"\u003e\u003c\/p\u003e\n\u003cp\u003eFabric \u0026amp; Care\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eMade from a premium blend of 92% modal and 8% spandex, this garment is luxuriously soft, breathable, and gentle on sensitive skin. Modal is a fiber derived from beechwood that offers a silky feel with long-lasting comfort, while the added spandex provides just the right amount of stretch to move with you. The result is a fabric that’s smooth, flattering, and perfect for everyday wear.\u003c\/p\u003e\n\u003cp\u003eDesigned with love in the USA. Ethically made in China.\u003c\/p\u003e\n\u003cp\u003eCare Instructions:\u003c\/p\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle to preserve color and softness. Use phosphate-free detergent.\u003c\/p\u003e\n\u003cp\u003eDo not bleach. Do not use fabric softener. Line dry or air fluff for best results.\u003c\/p\u003e","brand":"Lila","offers":[{"title":"Laura Robe\/ Long \/ Full figure Size \/ Lilac","offer_id":47054035583128,"sku":"29709","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Mia Robe\/ Short \/ Full figure Size \/ Lilac","offer_id":47054035615896,"sku":"29711","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4495\/2216\/files\/lilacrobe.png?v=1756734866"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4495\/2216\/collections\/1_38418268-bd54-48cb-bf3c-1e738822b964.png?v=1756734935","url":"https:\/\/lila-wholesale.myshopify.com\/collections\/lilac.oembed","provider":"Lila Wholesale","version":"1.0","type":"link"}